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That would be a hard NO
A staple of product management is the pursuit of adjacent markets. But sometimes, that just doesn't work
A little history. When I originally bought my Honda S2000, I became very interested in keeping it in great condition, and to do that, I picked up a habit of detailing. It was fun, relaxing and rewarding practice, a Saturday ritual to wash, and clean my car, with waxing happening several times a year, and at least once a year a full paint maintenance cycle.
One of the tools of the trade I bought was a high suction vacuum. A small-ish cannister vacuum, it was really good at keeping the interior clean. The brand was Metro. A bit clunky, but it worked a treat.
Fast forward, many many years, and I have gotten into RC cars. And one of the tools of the trade is a small, high airflow blower to dry the car after washing it. I do have a compressor, but it just can’t put out the airflow that a dedicated tool will. So I went looking for the desired sized blower. I haven’t ordered one yet, but I saw this gem.
Being a marketing sorta guy, I understand how a product targeted at one market segment can be re-branded and then successfully marketed to another segment. The original segment for this device was for motorcycle enthusiasts to dry their bikes after washing. The entrepreneurial marketing person at Metro thought what else is not too large (so a hand-held blower would work) that we can position this as? I know, we can paint it a different color and sell it to pet owners to dry their dogs after bathing them, a messy and unpleasant experience.
So, position away they do, and voilá: The Metro Vac Air Force Quick Draw Portable Variable Speed Pet Dryer.
The fly in the ointment? This thing is LOUD. I mean REALLY REALLY LOUD. Like, there is no fucking way your dog will not run and hide from it. Seriously, at full tilt, it sounds like you are standing on the flight line at an airshow. If you use this for more than a few minutes a day, you ought to be wearing earplugs.
File this in the “What were they thinking” category.
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